The advertisement I chose to review in this assignment was the above, an advertisement for the BMW 335i coupe. This advertisements utilizes mostly technological evidence to reinforce the original premise that this is the most powerful 3 series coupe ever built.
As an automobile enthusiast and a BMW owner I can trust this add as I've always been more than happy with the vehicles I've driven from BMW. As an enthusiast I can trust the statistics shown in this advertisement as I understand the significance of 300 horsepower, and how effective run-flat tires are. The question that is hard to determine without any bias is whether this add is reliable, from a personal point of view I would say this is a reliable add because I've dealt with this company before and I trust them. From the point of view of someone that has never purchased or driven a BMW though it is very hard to determine the how much this add can be trusted; however there are a few points in this advertisement that add some credibility to the initial premise, first the technological evidence is verifiable through research, secondly at the end of the advertisement BMW provides their mission statement to build the ultimate driving machine - if this were to be true then through common sense we can state that they would be trying to build the best vehicles possible.
Hi there J. Jensen! I'm so jealous that you have a BMW. That's my dream car!!! I love how it looks and sounds, but I don’t know about the inside (which is really important haha). But anyways, since I don't own or have driven a BMW it would be hard for me to trust this advertisement in comparison to you. I agree that the technological evidence makes the ad credible and it totally gives it some extra points in my view. But with the order of importance, I wouldn't be able to trust this ad because I have not had any personal experiences with it other than just personally seeing and hearing it. The only information I can rely on is the technological evidence it presents that may be verified through research (and that’s what I really need to know). With that, I hope I get a BMW one day and have a positive experience with it. :)
ReplyDelete